Church's Chicken
Address:
10777 Highway 119, Alabaster, AL 35007
Phone:
(205) 620-0620
Other Details:
Church reasoned that the food service industry would have to change its approach in order to capitalize on the opportunities created by population growth and increased mobility. By cutting the frills common to the restaurant industry philosophy of the day, Church felt he could deliver his product profitably at low cost with a more efficient use of capital and employees. The first "Church's Fried Chicken to Go" was located in downtown San Antonio, across the street from the Alamo. The restaurant sold only fried chicken. Church added French fries and jalapeños to the menu in 1955. George Church's idea paid off, and at the time of his death in 1956, four Church's were open. Other members of the family became active in the business, and by 1962 the chain had grown to eight locations in San Antonio. George W. "Bill" Church, Jr. assumed chief operating responsibility for the family business in 1962. His father had already proved the economic viability of a low-overhead food outlet serving take-out food at a modest price. Bill Church dreamed of building the business into a nationwide organization.
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